In the meantime, exactly the same data exhibit that the volume of users that Entrepreneurs could get to with ads on YouTube in Hong Kong remained unchanged involving October 2023 and January 2024.
The organization’s frequently revised audience figures suggest that Facebook Messenger’s advert attain in Hong Kong was such as 26.0 % of the full population Firstly on the year.
Although the clear distortions that regularly seem in X’s inferred gender data may very well be due in large part into the substantial range of “non-human” accounts that attribute in X’s Lively person data (e.
Because of this, we recommend warning when comparing the social websites consumer values printed On this 12 months’s studies with These released in past years, Particularly since adjustments in reported values may be the result of “corrections” while in the supply data, and also variations in precise user conduct.
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“Approximated audience dimensions is just not a proxy for monthly or everyday Lively consumers, or for engagement. Estimates aren’t created to match inhabitants, census estimates or other sources, and could differ based on variables like how many accounts throughout Meta technologies anyone has, the quantity of short term guests are in a certain geographic locale in a specified time, and Meta person-claimed demographics.”
Note: ByteDance’s promotion assets only publish audience gender data for “woman” and “male” end users.
In the meantime, TikTok’s advertisement reach in Hong Kong was comparable to 1.0 % of your regional Web user base at the start of the year, despite age.
Hong Kong is taking the flexibility selections for periodicity and timeliness. The indices are disseminated with a quarterly foundation in just a few months of the tip with the reference quarter.
The revised figures as well as the recent price GDP might be launched about two weeks later for the main, next and 3rd reference quarters and over get more info the Funds Day for the fourth quarter.
These headline stats supply an incredible overview of your “condition of digital” in Hong Kong, but so as to sound right of how digital tendencies and behaviours are evolving, we have to dig deeper in to the data.
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Just ahead of we get to the full report, Here are several suggestions for even more looking through, that will provide more context for our full set of Digital 2024 figures for Hong Kong:
This contrasts Together with the gender data made available while in the marketing resources of platforms like Facebook, which depends to the gender that users on their own enter in their own individual profile.